Background on Sarina, the creative force behind the brand, who grew up in the cycling world. Frames Cycology as a blend of her passion for cycling and her art. A behind-the-scenes read introducing the person and process behind the designs rather than any single product or pattern.
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A pre-dawn ride into flower-filled fields as the sun rose. Wildflower verges, cut grass, bees, swallows skimming the tarmac. Somewhere in the second hour it stopped being a workout and became floating. Billie turns that sensory overload into pattern: layered blooms, soft colour, the pure happiness of a perfect summer morning.
A dawn escape out of Los Angeles, up quiet canyons as the sprawl shrank below. Palms, faded pastel walls, the marine layer burning off to reveal ocean and mountains at once. Warm, sun-bleached tones and movement capture LA's mix of grit and glamour, and empty roads beside a huge city.
The story behind the "Cycology" name, playing on the psychology of cycling and the obsession riders have with the sport. A light, brand-history read explaining the wordplay and thinking behind the name, rather than anything about a specific garment or design. Short and focused on the idea itself.
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A holiday ride that happily got out of hand: a rented bike, no plan, just following the coast. Black volcanic rock, blue water, warm rain, frangipani and salt. Classic tropical imagery, hibiscus, palms, ocean, reworked with a hand-painted twist so it reads as a proper jersey, not a souvenir shirt.
Dreamed up on a Sunday evening, legs tired but already itching for more, wishing the week had one extra day just for riding. The name captures that: seven days never feels enough. Bold, energetic graphics and restless colour channel the rider who'd happily spend an eighth day in the saddle.
A quick snapshot of a day in the life of Sarina, head of all things creative at Cycology. A light, personal behind-the-scenes read, with the "team" in quotes hinting that the creative side is largely a one-person operation. Offers a feel for how the designs get made day to day.
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An easy spin with a close friend, no agenda, just talking the whole way and stopping wherever looked good. The kind of ride that fixes your week without trying. Mieka captures that warmth: soft, friendly colour and flowing shapes, a design about companionship and the gentle rides that matter most.
A ride where the weather played tricks all day: sun, then hail, then a tailwind that vanished the moment you turned. Mischievous, unpredictable, impossible to stay mad at. Loki channels that trickster energy: clashing colour, restless shapes, and the chaotic joy of a ride that refuses to behave.
A spirit carried onto the bike: bold self-expression, vivid colour, and beauty pulled from hardship. Imagine riding unapologetically as yourself, flowers, strength, defiance. The design blends rich florals and fierce character with cycling's own quiet resilience and joy.
A ride that ducked off the main road into a green tunnel of overhanging hedges, dappled light, and overgrown verges bursting with flowers. Birdsong, no traffic, the feeling of finding somewhere hidden. Lush florals and rich, layered colour capture that quiet, tucked-away world you only stumble on mid-ride.
A ride threading through the city at night, past neon, ink parlours, and the tight-knit messenger crowd who treat cycling as identity, not hobby. Old-school tattoo flash meets bike culture, but electrified: zesty lime green cutting through the dark. Bold linework, roses, and banners capture that devotion worn like ink.
